Lifestyle Brand Showroom

At Turnkey Interiors, we were commissioned by Bravo Brands to deliver a commercial interior design solution for their new showroom space — a project centred on the showcase of their luxurious, high-end bed collections. The brief called for a modern, engaging environment that highlights the craftsmanship and prestige of their product ranges, while offering a unique brand experience for visitors and clients alike.

The design challenge was multi-faceted: to create an elevated showroom experience through the use of creative lighting, bespoke furniture solutions, and integrated biophilic elements — all while maintaining a cohesive narrative across four of their distinguished bed brands: King Koil, Slumberland, Edblo, and Sealy. Our response was rooted in a balance of refined materiality, spatial drama, and strategic layout planning.

Design Intent and Spatial Strategy

Our design intent was to transform the showroom into more than a point of sale — we set out to craft a space that functioned as both a brand ambassador and a sensory experience. Each of the four upgraded ranges required its own identity and atmosphere, while still sitting harmoniously within the overall showroom concept.

To achieve this, we established clear spatial zoning within the open floorplate. Architectural dividers and freestanding display structures were employed to subtly define each brand environment, while maintaining sightlines and flow throughout the space. Each range was afforded its own layout rhythm, lighting concept, and bespoke furniture elements — creating curated zones that allowed each brand’s unique qualities to shine.

Circulation paths were carefully plotted to guide visitors through a sequential brand journey, while maintaining a strong visual connection between all zones. Strategically placed feature walls and backdrops helped anchor the display beds, while ceiling-mounted slatted timber frames offered subtle overhead delineation and visual interest without imposing on the open-plan layout.

Lighting and Feature Elements

Lighting was a key focus of this commercial interior design project. Each brand zone was assigned a distinct lighting strategy, employing a mix of directional spots, integrated LED strips, and sculptural pendants to create contrast, depth, and theatre.

Warm-white LED profiles were recessed into custom headboard panels to provide a soft halo glow around display beds. Overhead, we installed suspended track lighting that could be individually focused on key product features, ensuring maximum flexibility as product layouts evolve. In feature alcoves, concealed cove lighting was used to frame brand logos and hero displays, subtly elevating visual hierarchy without visual noise.

Bespoke Joinery and Furniture

Tailored joinery was central to the design execution. We developed a series of custom display bases for the beds, elevating the products while maintaining durability. Brand signage panels were integrated into these bases, backlit and finished in complementary materials for each range.

Supporting the Client’s Goals

Throughout the project, we worked closely with the client to align our design outcomes with their commercial and branding objectives. Regular prototyping, finish sampling, and 3D renderings ensured absolute clarity and confidence at each project milestone.

By elevating each brand’s presence within the showroom through tailored commercial interior design strategies, we not only enhanced product visibility but also improved visitor engagement and time spent in the space. The final result is an immersive showroom environment that positions our client as a market leader in luxury sleep solutions.

This project demonstrates our ability to deliver tailored, experience-led commercial interior design solutions that are both technically robust and emotionally resonant. By integrating bespoke detailing, creative lighting, and biophilic design principles, we created a showroom that invites exploration, inspires confidence, and reinforces brand excellence.

If you’re looking to elevate your commercial environment through innovative, purpose-driven design, we invite you to get in touch with Turnkey Interiors — where design precision meets brand storytelling.